The number one best marketing tool for new writers is to write the next book. Every single Book or Article On Writing (for indies, that is) stresses that quantity is nearly as important as quality: the more books you have out, the more opportunities there are for people to discover your work, and the more likely you are to actually be successful in the business. You still have to be good — or at least, good enough to sell — but the backlist sells the frontlist sells the backlist, and it accumulates sales like a snowball.
It’s something of a science by now. I’ve heard varying accounts, but the big break for indies seems to be somewhere around the tenth book. I look at that figure, and I look at the publishing schedule I have worked out, and that’s not going to be for another two years. I can only imagine how much my writing techniques, and the length of my books, will improve during that time. Ten books. Yes, I’m a novice in this business; I have so long to go before I even reach journeyman status. It’s a little daunting.
But as they say, the way you eat an elephant is one bite at a time. Which is why this evening when I come home from the day job I’m going to put fingers to keyboard and start writing up the first draft of book two. And which is why I have a publishing schedule worked out of ideas to turn into books. I’ve got a whole series or two basically mapped out. Nothing that emerges in the skull actually turns out exactly the same way on the page; that doesn’t make the end product bad, it just makes it different. So probably things will end up differently than I anticipate. But having a map for those ten books, and beyond, helps that ten-book-goal seem a little less daunting.
I don’t know for sure that I’m going to take off as an indie writer. The week between publishing the last one and starting the next one has thoughts (mostly worries) rattling around in my head. If I sell x number of copies in a month then I’ll be making y in royalties and that means z after taxes, etc etc etc … Shh, self, stop. Of course if I only have one book out it’s not going to sell that well. Who are we, some kind of one-hit-wonder? That might have worked for the childhood daydream, but not for real life. Just focus on the next book, and stop worrying. Well, all that means is that I need to make the gap between finishing and starting smaller next time!
Made progress — good. Now continue making progress.